Owner/ Level 3 stylist

Liza attended the Aveda Institute in 2006 and knew she had found a career she loved and that could evolve and grow as she did. After working behind the chair as a colorist, Liza went on to join the education field; first teaching in the Aveda Institutes, and later becoming a color educator for Aveda. Liza is passionate about education and believes learning never ends! While she still occasionally works behind the chair, Liza has a newfound enthusiasm  for helping those on her team cultivate their knowledge and passion for helping others look and feel like the best version of themselves. 




Guest Services

Gail, originally from Michigan moved to Florida in 2007 and never looked back. She has 5 adult children and 9 grandchildren all living in Sarasota County! When not attending birthday parties, she enjoys all water related activities, including boating, fishing and sunsets on the beach. Words to describe her would be faith, family, fun and food.
It was the Aveda brand, location and beauty of the salon that first drew Gail to LG Howard & Company however, it was the culture that Liza and the team created that ultimately persuaded her to join the company.

Aveda Salon


Guest Services

Bonnie, originally from Massachusetts, spent most of her life in Michigan until 2013, when she and her husband of 36 years decided to make the move to sunny Sarasota! She loves the beach, and Siesta is hard to beat! A year later, her daughter, Liza, decided to move to Sarasota and open a salon. Bonnie, eager to get in on the fun, decided to be part of the guest service team! If she isn't at the salon, you just may find her at “A Good Yarn” working on her latest project!



Level 2 stylist

“I love the ever changing fashion and styles in this industry; it keeps my passion alive!”

Ashley is a southwest florida native. She has had a passion for doing hair since she was very young, and then attended the Aveda Institute in Clearwater where she fell in love with the Aveda mission statement, products, and culture. Outside of the salon, Ashley is a wife, and mother of 2. She enjoys spending time anywhere in the great outdoors with her family, or reading a good book!




Level 1stylist 

Tayler is a Sarasota native. She has always had a love for hair since a young age. She attended Suncoast Technical College where her passion for health and beauty grew, eventually leading her to LG Howard & Company. After being introduced to Aveda, Tayler fell in love with the products, culture, and everything the company stands for. Outside of the salon Tayler can be found spending time with family, on the boat, or in the gym. 





Level 3 Stylist

Christine comes to us from upstate NY, where her passion ignited for the earth, taking care of the environment, and nourishing the body. Christine began her path as a stylist in 2012 in New York. Her vegan lifestyle and love for yoga has brought her to a love for the Aveda culture! She enjoys the full transformation- from color, to cut and style. She finds her passion is in highlighting and balayage for a bright and beautiful blonde ! 

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Level 1 Stylist 

Alexx, a Florida native, attended the Aveda Institute in Clearwater, Florida. After doing hair for cheerleading competitions for several years, she decided to turn that passion into a career. Her love of the outdoors is what drew her to the Aveda lifestyle and her time at the Institute solidified her love of the Aveda culture. Alexx enjoys going to the beach or going out on the boat in her free time. She is also on an Olympic weightlifting team and is currently training for several competitions.




Level 2 Stylist

Gabriella is from New York. Growing up always loving hair, she decided to go to cosmetology school while in high school. Always being a plant and animal lover she fell in love with the Aveda brand and mission statement. When not in the salon, Gabriella loves to go to the beach and spend time with her husband and dog.